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News Briefs for April 18, 2016

April 18, 2016

•Alacran Tequila has augmented its lineup with a new Reposado entry. Made with 100% Weber Blue agave, Alacran Reposado is aged for four months in ex-Bourbon oak barrels and packaged in a hand-labeled and numbered bottle. The new extension marks the fourth offering in Alacran’s stable, joining Tequila Blanco, Mezcal Joven and Cristal Añejo. Launched in the U.S. in 2011, Alacran’s key markets include New York, Miami and Texas.

•Prestige Beverage Group is extending its Kinky brand of RTD cocktails with two new flavors and a higher-alcohol Extra Kinky range. Kinky Cocktails, packaged in 12-ounce-bottle six-packs and carrying an abv of 5%, currently include Pink, Blue and Gold expressions. New to the line this spring are Red—a mix of watermelon and strawberry—and a limited edition Summer variant mingling coconut, lime and pineapple. Also joining the brand is 8%-abv Extra Kinky, which includes three flavors and is offered in 16- and 23.5-ounce cans. Kinky Cocktails are expanding their territory this year to include metro New York and Florida.

•Industry veteran Ted Roman has joined Q Drinks, a producer of carbonated mixers, as executive vice president, responsible for driving both retail and on-premise sales. Roman was most recently senior vice president, sales, at William Grant & Sons USA. Prior to that he held the same position at Pernod Ricard USA.

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