News Briefs for April 22, 2016April 22, 2016
•Diageo’s Smirnoff Ice has extended its RTD lineup with a new range of non-carbonated malt beverages. Currently rolling out nationwide, Smirnoff Ice’s new Electric Flavors series features two expressions, including Electric Mandarin and Electric Berry. Both 5%-abv offerings are made with natural flavors and sweeteners, as well as coconut water, and are available in four-packs of 16-ounce re-sealable plastic bottles ($8.99). Their rollout is being supported by Smirnoff Ice’s new “Keep It Moving” campaign, which features Instagram star Baddie Winkle and dance instructor Chris Fonseca and will run across broadcast, social and digital platforms.
•With the Italian sparkling wine category booming in the U.S. market thanks largely to Prosecco’s surge, Grupo Mezzacorona has gone upmarket with its Rotari brand, introducing two new vintage-dated metodo classico offerings from the Italian Alps. Rotari Brut and Rosé are launching across the U.S. this spring. Both retail for $19.99—a significant step up from the existing Rotari line, which has generally been priced at $12.99. In recent years, Rotari—handled in the U.S. by New York-based Prestige Wine Imports, a Mezzacorona subsidiary—has sold around 30,000 cases annually. Prestige’s flagship brand, Mezzacorona (ranging from $9 to $30 a bottle and centered on Pinot Grigio), sells about 1 million cases a year, according to Impact Databank.
•CIL US Wine & Spirits, the U.S. subsidiary of Cognac producer Camus Wine & Spirits, has partnered with Denmark’s Danzka Vodka for the U.S. release of its namesake offering. The Scandinavian-style vodka is made with 100% whole-wheat grain through six-column distillation and triple filtered. Danzka was first launched in the U.S. in 2004 by then-owner V&S/The Absolut Spirits Company and then sold to Belvedere SA. In 2013, Danzka Vodka was sold to Germany’s Waldemar Behn GmbH. The lineup—which includes Danzka, Danzka Apple, Citrus and Cranraz (all 40% abv) will launch in 750-ml. and 1-liter bottles in New York, New Jersey, Massachusetts, Florida and Illinois this year, with a wider rollout planned for 2017.
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