News Briefs for May 9, 2016May 9, 2016
•Mezcal brand Viejo Indecente has extended its range with the launch of a new offering called Ensamble. Produced in Oaxaca, Mexico, Ensamble is made with a blend of 15-year-old Madrecuishe and 8-year-old Espadín agave. The 48%-abv mezcal is rolling out across California, Florida and New York, retailing at $65 a 750-ml. Ensamble marks the second U.S. offering from Viejo Indecente, joining the brand’s core Espadín Mezcal ($60 a 750-ml.), which debuted stateside last fall.
•Drizly has launched in the San Diego market, linking with retailers Quality Market and Chip’s Liquor. With the addition of San Diego—where Drizly will serve more than 20 neighborhoods across the city—the drinks delivery app and website, in which the Wine & Spirits Wholesalers of America owns a minority stake, has made landfall in 21 U.S. markets.
•Seattle’s Precept Wine has promoted chief marketing officer Alex Evans to the role of chief sales and marketing officer. Working alongside co-chief sales officer Kirk Brewer, Evans is charged with overseeing Precept’s marketing, strategic accounts, distributor personnel and retail business. Evans, who has been with Precept since 2003, previously served in the Constellation Wines and Corus Brands organizations.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.