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Bordeaux’s 2015 Futures Campaign: Wine Spectator’s Analysis

May 11, 2016

The springtime frenzy of Bordeaux’s en primeur tastings is over, and the next stage in the 2015 vintage’s life is here: the formal release of the wine futures to the market. Merchants and Bordeaux fans alike are now learning how much the wines will cost—and deciding whether or not to buy.

En primeur draws in a massive cash influx to the region: There is no official measure of futures sales, but in recent years Bordeaux exports accounted for approximately $1.25 billion to $1.6 billion annually, and the en primeur season brings in just under half of that, all in two to three months.

From the early 2015 releases, it appears prices will rise 10% to 20% on the 2014 wines. The vintage is better and the U.S. dollar is stronger. But consumers haven’t been gangbusters for Bordeaux since the 2009 vintage, négociants are holding large stocks of past vintages and American retailers are wondering if their customers truly want classified-growth Bordeaux anymore. Follow Wine Spectator’s regularly updated coverage of Bordeaux’s 2015 futures prices and its chart of U.S. retail prices from respected merchants.

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