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At Pernod Ricard USA, Paul Duffy Will Lead An Entirely New Team

May 13, 2016

When Paul Duffy returns as Pernod Ricard USA’s CEO this summer, he’ll be heading up a team that’s been dramatically transformed over the past several months. Duffy, who ran the Pernod U.S. unit from 2008 to 2012 before moving to Sweden to become chairman and CEO of the Absolut Company, officially resumes his U.S. role on July 1.

After the announcement of Duffy’s renewed U.S. role in February, the reshuffle began with Pernod Ricard USA appointing Julien Hémard to the newly created post of chief commercial officer, effective July 1. Hémard has been with Pernod Ricard for two decades, and most recently has served as managing director of Pernod Ricard Pacific. At the same time, the company announced that Marty Crane, Pernod Ricard USA’s senior vice president, spirits sales, would leave the company after a 14-year tenure.

Yesterday, Pernod unveiled a more complete U.S. reorganization. Among the executives assuming new roles, Pernod USA senior vice president, wines & Champagnes Jeff Agdern will become senior vice president, new brand ventures, leading a “soon-to-be-established incubation division that will redefine how future growth brands are built.” Replacing Agdern in the wine division will be James Slack, currently vice president, marketing at Pernod Ricard China. Meanwhile, Jim Stanski, who’s now vice president, operations for Hiram Walker in Canada, will add that responsibility for the U.S., replacing Dan Denisoff, who will leave Pernod USA at the end of June. Pernod Ricard USA’s current CEO, Bryan Fry, will become managing director of Pernod Ricard Pacific, effective July 1.

Pernod’s U.S. management revamp is occurring after the company’s portfolio has struggled in recent years. Total Pernod Ricard USA volume was up by 1.7% to 16.7 million cases in 2015, according to Impact Databank, but it’s still down from 2013, when it was over 17 million cases. Eight of the company’s 12 leading spirits lost ground over that two-year period. However, several of Pernod’s brands are thriving in the U.S., including Jameson (+20.9% in 2015), The Glenlivet (+8.6%) and Mumm Napa (+19%).

Pernod Ricard USA – Leading Brands
(thousands of nine-liter case depletions)
Percent Change*
Brand Type/Origin 2013 2014 2015 2013-2014 2014-2015
Absolut Vodka 4,439 4,105 4,041 -7.5% -1.6%
Jameson Irish Whiskey 1,869 2,009 2,429 7.5% 20.9%
Seagram’s Gin 2,321 2,145 2,004 -7.6% -6.6%
Malibu Rum 1,876 1,833 1,909 -2.3% 4.2%
Kahlua Liqueur 893 846 814 -5.3% -3.8%
Hiram Walker Liqueur 827 786 757 -5.0% -3.6%
Beefeater Gin 513 492 481 -4.1% -2.4%
The Glenlivet Single-Malt Scotch 388 386 419 -0.5% 8.6%
Chivas Regal Blended Scotch 391 357 357 -8.6% -0.1%
Jacob’s Creek Australia 758 652 586 -14.0% -10.1%
Kenwood California 489 452 456 -7.4% 0.9%
Mumm Napa California 225 255 303 13.2% 19.0%
Total Pernod Ricard USA 17,004 16,403 16,680 -3.5% 1.7%
*based on unrounded dataSource: IMPACT DATABANK @ 2016


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