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News Briefs for May 17, 2016

May 17, 2016

•Kobrand Corporation is launching Masi Agricola’s Rosa dei Masi rosé in the U.S. market. Produced in Italy’s Veneto region, Rosa dei Masi is made with 100% Refosco grapes and created using Masi Agricola’s proprietary version of the appassimento method, in which grapes are dried on bamboo racks for an extended period. The new rosé is priced at $14.99 a 750-ml. and joins Masi Agricola’s flagship Masi range, which includes Masianco Pinot Grigio delle Venezie, Campofiorin Rosso del Veronese IGT and Brolo Campofiorin Oro Rosso del Veronese IGT.

•Beam Suntory is unveiling new limited release expressions for two of its super-premium American whiskey labels. This month, the small-batch Booker’s brand is being extended with Booker’s Rye, a 13-year-old unfiltered rye whiskey bottled at 68.1% abv. The first rye whiskey for Booker’s, it’s debuting in very limited quantities at about $300 a 750-ml. bottle. Also launching in May is Knob Creek 2001 Limited Edition Bourbon. Aged for 14 years, the 50%-abv expression is available in three different batches, retailing at around $130 a 750-ml. bottle.

•Boston Beer Co. is taking its Truly Spiked & Sparkling franchise national following a positive response in its initial limited rollout this spring. Currently in about a dozen states, the spiked sparkling water brand—which includes 5% abv Colima Lime, Grapefruit & Pomelo and Pomegranate flavors—is going national this month. Additionally, Truly Spiked & Sparkling, which retails at around $11 a six-pack, will debut a new variety 12-pack priced at about $16. Containing alcohol fermented from cane sugar, the spiked water brand has 100 calories and 2 grams of carbs per serving.

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