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Biagio Cru Expects Big Year For “Hot Brand” Lolailo Sangria

May 17, 2016

New York-based importer Biagio Cru & Estate has earned four consecutive Impact “Hot Brand” awards for its Lolailo Sangria, which has grown by more than 70% over the past three years. Coming off last year’s 13% increase to 580,000 cases, Lolailo is primed to accelerate in 2016, says Biagio Cru principal Darren Restivo.

“We expect stronger growth for Lolailo this year as we add some new accounts like Target and CVS. We’re also expanding our footprint with large chains like Kroger and Walmart,” Restivo tells SND, adding that Biagio Cru has some new sangria products in the pipeline. With Florida one of its key markets, Lolailo (about $10 a 1.5-liter) recently raised its profile in the Sunshine State through a sponsorship deal with the Miami Marlins baseball team.

While Lolailo leads the way, Biagio Cru is also seeing progress for its Tabali range of Chilean wines, which retail from $13 to $50 a 750-ml. The Biagio Cru portfolio also includes the Parxet Cuvee 21 Cava label ($14). “Prosecco is red hot, but we’re also seeing people switch into Cava, and Parxet is now gaining a foothold in the U.S.,” Restivo says, noting that Parxet is the top premium Cava in Spain. Biagio Cru’s peach-flavored Provence sparkling wine Just Peachy ($8-$9) is also poised for a breakout year, he adds.

In spirits, Biagio Cru added Sloane’s gin ($27) from the Netherlands about six months ago and has seen encouraging early results. In the coming weeks, the company will launch a canned Sloane’s Gin & Tonic premixed cocktail to its lineup ahead of the summer season.

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