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Barnes & Noble To Start Selling Wine, Beer At Several Stores

June 24, 2016

Bookstore giant Barnes & Noble is bringing beverage alcohol to several of its stores as part of a new concept aimed at reviving the company’s lackluster performance. In October, Barnes & Noble will begin offering wine, beer and an expanded food menu at its Eastchester, New York location. Later in the year, it will follow suit for stores in Edina, Minnesota; Folsom, California; and Loudon, Virginia. The company says its goal is to significantly increase food and beverage’s share of its overall business from its current figure of slightly less than 10%. Barnes & Noble’s total sales have been flat-to-down over the past few years.

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