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News Briefs for June 27, 2016

June 27, 2016

•Spirits industry veteran Jon Potter has been named chief marketing officer of Boston Beer Co., a new role at the company, effective in August. Potter is currently managing director, Chandon, at Moët Hennessy USA, and prior to that served as MHUSA’s CMO and EVP, brands. Before joining Moët Hennessy, Potter was CMO of Diageo North America. At Boston Beer, Potter will oversee marketing for a portfolio that’s faced its share of challenges lately. The craft beer pioneer’s revenue declined 5% to $189 million in the first quarter, as increased craft competition hit its core Samuel Adams brand and a cider category slowdown resulted in a decline for the formerly fast-growing Angry Orchard label.

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