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Campari America Adds Ultra-Premium Grand Marnier To Portfolio

July 1, 2016

Campari America is starting off the second half of 2016 with one of the U.S. spirits market’s leading high-end brands newly added to its portfolio. Just days after Gruppo Campari secured control of Grand Marnier owner Société des Produits Marnier Lapostolle (SPML), Campari America has added the upscale liqueur brand to its lineup, effective today. With annual sales of nearly 500,000 cases and offerings ranging from the core Cordon Rouge ($39.99) to the high-end Quintessence ($899), Grand Marnier generates retail sales value of more than $230 million, according to Impact Databank. The addition of Grand Marnier will push Campari America’s yearly aggregate retail sales well beyond the $1 billion mark. Along with the Grand Marnier range, Campari America will also be handling SPML’s Kappa Pisco, which retails for around $30. —Peter Zwiebach

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