Exclusive news and research on the wine, spirits and beer business

Exclusive: Terlato Enters Canned Wine With Seven Daughters

July 13, 2016

Terlato Wines is set to enter the canned wine segment with the launch of a Moscato Veneto and California Pinot Noir under the Seven Daughters brand. Noting that cans are the fastest-growing packaging category for wine in the U.S.—with volume up 270% compared with a year ago—Terlato told SND that the new Seven Daughters offerings “represent a major growth opportunity” for the female-focused brand. According to Impact Databank, Seven Daughters crossed 200,000 cases in 2015 on 14% growth, and Terlato says the brand is up by 27% over the past year, with its Moscato seeing particular success in the by-the-glass segment. Seven Daughters’ new canned wines will retail at $14.99 a four-pack of 250-ml. cans. —Daniel Marsteller

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