Daily Archive: July 14, 2016
Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform
Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →
Posted in News on July 14, 2016Australian Imports Accelerate Their U.S. Growth
The U.S. market’s Australian wine category saw growth heat up in the 12 months through June, with shipment value rising 8% to nearly A$450 million ($342m). Continue reading →
Posted in News on July 14, 2016News Briefs for July 14, 2016
•A. Hardy USA is launching single malt Scotch brand Inchmurrin in the U.S. Continue reading →
Posted in News on July 14, 2016Craft Brewing and Distilling News for July 14, 2016
•Clearwater, Florida-based Big Storm Brewing Company is launching a Belgian-style Hurricane Series. Continue reading →
Posted in News on July 14, 2016
