Australian Imports Accelerate Their U.S. Growth

The U.S. market’s Australian wine category saw growth heat up in the 12 months through June, with shipment value rising 8% to nearly A$450 million ($342m). That performance marked an acceleration from a rate of 4% in the 12 months through March. Australia’s solid value growth was led by a robust premiumization trend, as shipments to the U.S. priced above A$10 a liter FOB ($7.60) advanced by 16%. The weaker Australian dollar, which has slid by about a quarter against the U.S. dollar since 2013, has also helped boost the category. Meanwhile, Aussie exports to China surged 50% by value over the same period, while Canada (+7%) and Hong Kong (+11%) both rose steadily and the U.K. remained flat. —Daniel Marsteller

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.