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Craft Brewing and Distilling News for July 22, 2016

July 22, 2016

•Michigan’s Founders Brewing Co. is set to launch Pale Joe, a new pale ale. Rolling out this September, Pale Joe is brewed with Ethiopian coffee roasted by Grand Rapids-based Ferris Coffee and Nut. The 5.4%-abv entry will be offered on draft and in six-pack bottles throughout Michigan, Wisconsin, Missouri, Iowa, Illinois, Ohio, New Jersey, New York City and Boston, with limited draft availability extended to additional markets. Pale Joe marks the fourth brew in Founders’ ArtPrize series, created to benefit the ArtPrize international art competition in Grand Rapids.

•Specialty beer importer Merchant du Vin is preparing to release Samuel Smith’s Yorkshire Stingo 2016, a barrel-aged, bottle-conditioned strong ale. Debuting in limited quantities on August 1, Yorkshire Stingo is at 8% abv and was aged in oak barrels that previously held cask-conditioned ale. Stingo is a traditional strong ale style that originated in the north of England. In addition to Samuel Smith’s, Seattle-based Merchant du Vin imports the Lindemans, Ayinger, Orval and Du Bocq brands, among others.

•With some 40,000 people expected to visit Cooperstown, New York this weekend for the Baseball Hall of Fame’s 2016 induction ceremony, Cooperstown Distillery is promoting its new Spitball whiskey through a series of local cross-marketing events with baseball manufacturer Huntington Base Ball Company. Launched in April, Spitball is a 70-proof, cinnamon-flavored whiskey produced in Indiana and bottled by Cooperstown Distillery. Spitball is currently available at the Cooperstown Distillery and also at select retailers in upstate and metro New York. The distiller expects to sell around 700 cases this year and is planning to expand into more states in 2017.

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