Exclusive news and research on the wine, spirits and beer business

News Briefs for August 1, 2016

August 1, 2016

•Copper Cane Wines & Provisions has introduced Böen, a new Russian River Valley Pinot Noir brand. Böen, meaning “farm,” is meant to reflect Copper Cane founder Joe Wagner’s agricultural roots as a lifelong grape grower. Retailing at $30 a bottle, Böen is launching at select on- and off-premise accounts nationwide. It joins the existing Belle Glos single-vineyard California Pinots, as well as Oregon-grown Elouan Pinot Noir, in Copper Cane’s stable.

•Campari has aligned with actor Matthew McConaughey to promote Wild Turkey Bourbon. McConaughey will serve as Wild Turkey’s creative director, appearing in ads that he will also write and direct, the New York Times reports. The Oscar-winner will also be involved in new product development for the brand. Melanie Batchelor, vice president for global spirits at Campari, told the Times that one brand objective is to “close the gap between our perceived quality and our actual quality.” Acquired by Campari from Pernod Ricard for $575 million in 2009, Wild Turkey ranks as the fifth-largest Bourbon label in the U.S. according to Impact Databank, up 3.4% to 610,000 cases last year.

•Retail delivery service Instacart has entered the Dallas market, partnering with Whole Foods, Central Market, Spec’s, Total Wine & More, Kroger and others. Promising delivery in as little as an hour, Instacart is already present in Texas’s Houston, Austin and San Antonio markets, and says Lone Star State demand for delivery has been rising sharply. In Austin and Houston, where Instacart has been operating since 2014, volume has been increasing at a rate of about 10% month-over-month since the launch.

•After a few rocky days last week, AB InBev’s proposed $103 billion takeover of SABMiller appears to be back on track. SABMiller’s board is recommending AB InBev’s increased offer of £79 billion ($103b) to shareholders, after briefly pausing integration efforts between the two brewers last week to consider the new bid in light of some minority shareholders’ objections. With SABMiller board approval in hand, ABI says all pre-conditions to the megadeal have been met, and that it expects to close the acquisition before the end of the year as planned.

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