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News Briefs for August 9, 2016

August 9, 2016

•Palm Bay International has forged a new national partnership with upstate New York’s Hazlitt 1852 Vineyards, adding the winery’s Red Cat family of brands to its portfolio. Under the agreement, Palm Bay will expand market availability of Hazlitt 1852’s Red Cat, White Cat, Bramble Berry and Cabin Fever labels (all around $8.99 a 750-ml.), which are made with grape varieties native to New York, as well as the winery’s semi-dry Riesling ($13) and dry Riesling ($17) offerings. According to Palm Bay president and CEO Marc Taub, the Red Cat lineup is well-positioned to tap the growing sweet wine trend in the U.S. Hazlitt 1852 marks the first New York State winery in Palm Bay’s stable.

•Baron Philippe de Rothschild SA has launched a special Mouton Cadet cuvée to celebrate its sponsorship of the 2016 Ryder Cup, to be held September 27–October 2 at Hazeltine National Golf Club in Minnesota. Retailing at $14.99 a 750-ml., the special bottling was created in partnership with wine lover and golf course architect Robert Trent Jones, Jr., who helped design the packaging. Mouton Cadet’s Ryder Cup Special Cuvée is hitting the Florida, Illinois, California, Texas, New Jersey, Massachusetts, New Hampshire and Minnesota markets this summer.

•MillerCoors is debuting a new brand of lightly carbonated hard iced tea with the release of Easy Tea Co. The 5%-abv offering will be available in 24-ounce cans at select retail accounts beginning this month in Delaware, Kentucky, Maine, Massachusetts, New Jersey, New York, Ohio and Wisconsin. Easy Tea Co. will take on Boston Beer’s Twisted Tea—an Impact “Hot Brand” that grew 17% to nearly 10 million (2.25-gallon) cases in the U.S. last year.

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