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News Briefs for August 11, 2016

August 11, 2016

•Jim Beam is set to debut a new Double Oak version of its flagship Bourbon brand. Bottled at 86 proof, Jim Beam Double Oak spends four years in freshly charred new American oak barrels, then is transferred to newly charred barrels for a second period of aging. The new entry will retail at $22 a 750-ml. bottle, and is also rolling out in 50-ml., 100-ml., 375-ml. and 1-liter sizes. The total Jim Beam portfolio grew 2% to 4.2 million cases last year, according to Impact Databank.

•Southern Glazer’s Wine & Spirits has announced a $125 million contribution to the Step Up For Students Scholarship Program. The donation, the largest in the 15-year history of the Florida Tax Credit Scholarship Program, will fund more than 20,000 scholarships in the 2016–2017 school year. Southern Glazer’s has contributed a total of $315 million to the program since 2010.

•Rye whiskey cocktail Hochstadter’s Slow & Low Rock and Rye, part of the Cooper Spirits portfolio, has introduced a new 100-ml. canned format, Whisky Advocate reports. Made with straight rye whiskey, air-dried navel oranges, Pennsylvania honey, Angostura Bitters and rock candy, Hochstadter’s Slow & Low cans are at 84 proof and retail at $3.99 each. They are launching nationwide alongside the brand’s existing 750-ml. and 375-ml. bottle formats.

•New Zealand’s Sileni Estates Wines has extended its single-serve Nano range with Cabernet Sauvignon, Chardonnay and Pinot Grigio varietals, joining the brand’s existing Sauvignon Blanc and Pinot Noir. Packaged in a 187-ml. bottle with a clip-on glass, the Nano lineup is priced at $3.99–$5.99. Sileni Estates Wines are imported in the U.S. by Minnesota-based Prestige Beverage Group.

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