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South African Wine Shows Double-Digit Progress

August 24, 2016

While South African wine sales have largely been stuck in neutral in the U.S. for the past several years, the category has posted stronger results in recent months. According to Nielsen, the South Africa category grew 14% by volume in the 52 weeks through July 16, while value increased 25%. The Wines of South Africa trade group attributed the improved fortunes to increased importer focus on small-production and high-end wines. Chenin Blanc and South African Methode Cap Classique sparkling wines have been particular bright spots. The solid growth comes as welcome news for the South Africa category, whose bottled shipments to the U.S. averaged less than 1% annual growth from 2010-2015, despite a 6% bump last year to reach just over 900,000 cases. —Christina Jelski

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