Exclusive news and research on the wine, spirits and beer business

News Briefs for September 12, 2016

September 12, 2016

•Flaming Leprechaun Spirits has partnered with Martignetti Companies’ United Liquors division to launch its range of premium Irish spirits in the U.S. Targeted toward “the millennial palate,” the Flaming Leprechaun portfolio ($22-$30) includes Irish Whiskey, Limestone Filtered Celtic Gin, Limestone Filtered Vodka, Triple Distilled Rum and Fiery Irish Cinnamon Spirit labels. The full range initially will debut in Massachusetts this month, with expansion throughout New England slated for the end of the year. Flaming Leprechaun Spirits is a joint venture between Boston’s 3 Hearts of Ireland and Dundalk, Ireland-based Malcolm Brown Ltd.

•North American Breweries (NAB) is expanding its Genesee Brewery, with the help of New York State’s government. NAB is planning a $49 million renovation of Genesee—one of New York’s oldest breweries (founded in 1878)—that will include an 18,000 foot expansion of its Rochester-based brewing plant. NAB is putting roughly $39.5 million into the project, while the state is kicking in another $9.5 million, almost evenly divided between its Upstate Revitalization Initiative and other aid such as tax breaks. The project is expected to add nearly 130 new workers at the brewery, which is currently staffed by around 600. NAB is currently owned by the Florida Ice and Farm Co. of Costa Rica, which purchased the upstate New York brewer from investment firm KPS in 2012. NAB brews its own brands—such as Genesee and Dundee—at the facility, and also does license-brewing for a host of craft players there.

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