Hahn Family Wines Shows Growth At Luxury TierSeptember 23, 2016
Monterey County-based Hahn Family Wines is seeing strong momentum for its luxury lineup. In the company’s fiscal year through March, the Hahn SLH tier ($25-$30)—sourced from its estate vineyards in the Santa Lucia Highlands—grew depletions for its Pinot Noir and Chardonnay by 35% to 32,000 cases. Meanwhile, Hahn’s Central Coast Cabernet Sauvignon brand Smith & Hook ($25) was up 20% to 57,000 cases for the year, and is set to be extended with a new red blend offering in the coming months. Slightly lower on the pricing ladder, Hahn’s namesake flagship range ($15) rose 10% to 256,000 cases in calendar 2015, according to Impact Databank. Hahn, which has focused upscale since selling its Cycles Gladiator brand to Wine Hooligans in 2014, adds that it has secured a new line of credit from Silicon Valley Bank to further fuel its expansion at the luxury level. —Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.