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Hahn Family Wines Shows Growth At Luxury Tier

September 23, 2016

Monterey County-based Hahn Family Wines is seeing strong momentum for its luxury lineup. In the company’s fiscal year through March, the Hahn SLH tier ($25-$30)—sourced from its estate vineyards in the Santa Lucia Highlands—grew depletions for its Pinot Noir and Chardonnay by 35% to 32,000 cases. Meanwhile, Hahn’s Central Coast Cabernet Sauvignon brand Smith & Hook ($25) was up 20% to 57,000 cases for the year, and is set to be extended with a new red blend offering in the coming months. Slightly lower on the pricing ladder, Hahn’s namesake flagship range ($15) rose 10% to 256,000 cases in calendar 2015, according to Impact Databank. Hahn, which has focused upscale since selling its Cycles Gladiator brand to Wine Hooligans in 2014, adds that it has secured a new line of credit from Silicon Valley Bank to further fuel its expansion at the luxury level. —Daniel Marsteller

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