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News Briefs for September 29, 2016

September 29, 2016

•Healdsburg-based Seghesio Family Vineyards—part of the Crimson Wine Group portfolio—has unveiled Defiant, a new red blend. Made with Zinfandel, Cabernet Sauvignon, Alicante, Barbera and Syrah, Defiant will be available on- and off-premise starting next month, retail priced at around $38 a 750-ml. The blend joins Seghesio’s portfolio of flagship Zinfandels and red and white Italian varietal wines sourced from across the Alexander, Dry Creek and Russian River Valley regions.

•Heaven Hill Brands is introducing a major re-design for its flagship Elijah Craig Small Batch Bourbon. The brand’s new bottles are taller, with cleaner lines and feature “1789,” the year of the distillery’s founding, embossed on the glass. Additionally, a dark-brown stained wood closure now crowns the bottles. The initiative comes as Heaven Hill looks to boost Elijah Craig’s availability amid the current Bourbon craze. “We’re renewing our commitment to crafting Elijah Craig Small Batch so we can have it more broadly available in the market, rather than always on allocation or simply out of stock,” noted Heaven Hill president Max Shapira. Earlier this year, Heaven Hill revealed plans to invest $15.5 million in its Bernheim distillery, where Evan Williams, Elijah Craig, Larceny, Old Fitzgerald and other whiskies are produced.

•Boston Beer Co. has extended its Truly Spiked & Sparkling range with a new Sicilian Blood Orange offering. Rolling out nationwide, the 5%-abv entry will be available in six-packs of 12-ounce bottles ($10-$11 each). Sicilian Blood Orange marks the fourth flavor in Truly Spiked & Sparkling’s stable, joining existing Colima Lime, Grapefruit & Pomelo and Pomegranate expressions. Launched earlier this year, the Truly Spiked & Sparkling hard seltzers tout 100 calories per serving, with Boston Beer positioning the brand as a lighter alternative to wine, beer and cocktails.

•Technology company Drync is launching new iOS ordering and marketing apps for beverage alcohol retailers. Debuting in Massachusetts, New York and Minnesota, the platform allows consumers to browse real-time inventories via local retailers’ Drync-powered mobile apps and order for local delivery, in-store pickup or shipment. Retailers aligned with Drync on the new apps include Manhattan’s 67 Wines, St. Paul/Minneapolis’ Sunfish Cellars, and Boston’s Bauer Wines & Spirits and Blanchards Wine & Spirits, among others. Earlier this year, Drync partnered with e-commerce retailer eBay for the launch of eBay Wines, a portal for wine sales.

•San Francisco-based importer Maritime Wine Trading Co. has added Chile’s Viña Undurraga to its portfolio. Maritime will serve as exclusive U.S. importer for the winery’s Undurraga, Sibaris, Terroir Hunter and U labels, which collectively comprise vintage Brut and Brut rosé sparkling, Carmènére, Cabernet Sauvignon, Pinot Noir and Sauvignon Blanc offerings. Maritime—which also handles the Graham Beck, Jules Taylor, Mont-Ferrant and Quinta Nova brands, among others, in the U.S.—is part of the Bacchus Capital Management portfolio.

•The fourth annual “Cocktails for Comfort” fundraiser benefiting Breast Cancer Awareness will be held in New York October 7-16. Created by two-time breast cancer survivor Anne Marie Paolucci and her Chemo Comfort organization, the event will see 22 establishments across New York City and Westchester create signature cocktails, with proceeds donated to Chemo Comfort, which provides cancer patients kits to help manage chemotherapy’s side effects. Participating venues can be found on Chemo Comfort’s website.

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