News Briefs for October 3, 2016

•Pernod Ricard has sold Frïs Vodka to Sazerac Co. for an undisclosed sum. Bottled at Pernod’s Fort Smith, Arkansas plant, Frïs retails for around $15 a 750-ml. It sells about 250,000 cases annually in the U.S. Pernod added Frïs (originally produced in Denmark) when it acquired Sweden’s V&S in 2008. That blockbuster deal brought Absolut into the Pernod fold.

•Pernod Ricard’s The Glenlivet has released Vintage 1966, the second edition in its ultra-premium The Glenlivet Winchester Collection. Limited to 100 bottles, Vintage 1966 is a 50-year-old single malt matured in Sherry casks and retails at $25,000 a bottle. Vintage 1966’s rollout follows the release of The Glenlivet’s inaugural Winchester Collection offering—Vintage 1964—in 2014. The leading single malt Scotch brand in the U.S., The Glenlivet was up 8.3% to 418,000 cases last year, according to Impact Databank.

Tagged : Fris Vodka, Pernod Ricard, Sazerac Co., The Glenlivet

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