News Briefs for October 3, 2016October 3, 2016
•Pernod Ricard has sold Frïs Vodka to Sazerac Co. for an undisclosed sum. Bottled at Pernod’s Fort Smith, Arkansas plant, Frïs retails for around $15 a 750-ml. It sells about 250,000 cases annually in the U.S. Pernod added Frïs (originally produced in Denmark) when it acquired Sweden’s V&S in 2008. That blockbuster deal brought Absolut into the Pernod fold.
•Pernod Ricard’s The Glenlivet has released Vintage 1966, the second edition in its ultra-premium The Glenlivet Winchester Collection. Limited to 100 bottles, Vintage 1966 is a 50-year-old single malt matured in Sherry casks and retails at $25,000 a bottle. Vintage 1966’s rollout follows the release of The Glenlivet’s inaugural Winchester Collection offering—Vintage 1964—in 2014. The leading single malt Scotch brand in the U.S., The Glenlivet was up 8.3% to 418,000 cases last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Fris Vodka, Pernod Ricard, Sazerac Co., The Glenlivet
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