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Bota Box Surges Past 4-Million-Case Mark As Premium Boxed Segment Thrives

October 25, 2016

Bota Box, the premium boxed wine that’s been an Impact “Hot Brand” for eight years running, appears headed for a ninth consecutive award amid its strong gains in 2016. With two months still left in the year, Bota Box recently surpassed the 4-million-case mark, according to its owner, Delicato Family Vineyards. The brand sold 3.9 million cases on 28% growth in 2015, according to Impact Databank. The DFV brand’s yearly sales have jumped by nearly 3 million cases over the past five years.

Bota Box’s rapid rise is continuing this year. For the year-to-date through October 2, the brand (which generally retails for around $18-$20 a 3-liter box) was up by 32% to nearly 1.5 million cases in IRI channels.

Dominated by Bota Box and segment leader Black Box, the premium boxed wine segment continues to thrive. Black Box ($19-$21 a 3-liter box), owned by Constellation Brands, was up by 21% to 1.9 million cases in IRI channels through October 2, while the overall premium boxed segment (which IRI recognizes as entries selling for more than $4.50 per 750-ml. equivalent) rose by 24% to 5.7 million cases during that same period.

Bota Box isn’t only gaining significant ground on the volume front, but also on the value side—largely thanks to the success of Bota Brick, the 1.5-liter package extension DFV introduced in late 2014. Bota Brick, which generally retails in the $10-$13 range, is on pace to sell around 250,000 cases this year. —Peter Zwiebach

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