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Exclusive: Southern Glazer’s Bolsters Its Fine Wine Unit Amid Premiumization Trend

October 27, 2016

With upscale wine sales reaching new heights, Southern Glazer’s Wine & Spirits is adding new fine wine companies to its operations in Washington, Oregon, Illinois, Colorado and Florida. Southern Glazer’s also is adding 80 new wine experts to its existing fine wine field team, which already numbers 600 people.

“Wine sales volumes in the U.S. continue to grow, and at the same time we’re seeing that consumers are more willing than ever to explore wines at a higher price point,” said Mel Dick, senior vice president of Southern Glazer’s and president of the company’s wine division. “We’ll continue to invest in this important growth segment.”

Steve Slater, executive vice president and general manager of Southern Glazer’s wine division, added that the company’s “specialty wine houses provide a tighter focus on luxury brands that require increased attention by virtue of their premium positioning in today’s market.” In recent days, Southern Glazer’s also unveiled a new national wine education team, said to be the first of its kind in the industry, providing wine education and certification for Southern Glazer’s employees nationwide. —Daniel Marsteller


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