Exclusive news and research on the wine, spirits and beer business

News Briefs for November 4, 2016

November 4, 2016

•Treasury Wine Estates (TWE) has announced plans to add the Truvee wine brand—acquired in its $600 million purchase of the former Diageo wine business last year—to its global portfolio in an appeal to female drinkers.TWE chief executive Michael Clarke told Bloomberg that the company will target females from 30 to 40 years old with Truvee, which is launching now in Australia ahead of fresh efforts in the U.S., Europe and Asia. Retailing around the $16 mark, Truvee features a Central Coast Red Blend, Chardonnay and Rosé and sold 29,000 cases in the U.S. last year, according to Impact Databank.

•William Seavey, the founder of Napa’s Seavey Vineyard near Howell Mountain, died Sept. 21 following a long illness. He was 86. Seavey and his wife, Mary, purchased a 200-acre property in the foothills below Howell Mountain in 1979, replanting vineyards and converting an old, stone dairy barn into a winery. They made their first wine in 1990. Seavey Vineyard was one of Napa Valley’s early success stories and is today a rarity throughout the valley—still completely family-owned and making wines exclusively from their 40 acres of estate vineyards. Wine Spectator has more on Seavey’s life and career.

•Beverage alcohol delivery provider Drizly is expanding its Florida delivery footprint with entry into Jacksonville, Miami and Orlando. The company first launched in the Tampa Bay area one year ago. Drizly will continue its existing retail relationship with ABC Fine Wine & Spirits in Florida, while also partnering with Regency Wine & Liquor, Brandon Cross Liquors and Pat’s Liquor, Leaf & Wine. Drizly, in which the Wine & Spirits Wholesalers of America holds a minority stake, recently told SND that it plans to grow its footprint to around 30 markets by year-end.

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