Exclusive news and research on the wine, spirits and beer business

Diageo Unveils New Mixology Program For Johnnie Walker

November 10, 2016

Diageo North America has launched a national mixology program for Johnnie Walker, aimed at expanding the repertoire of flavors used in Scotch whisky cocktails. The new “Flavors of America” initiative is focused on bartenders and the trade, and features a range of about 50 drinks created by 11 mixologists from around the country. Mixologist Gabe Orta, cofounder of Miami cocktail consulting company Bar Lab and the drinks venue Broken Shaker, leads the program as national ambassador. Market Watch has the full story.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :