News Briefs for November 17, 2016November 17, 2016
•Mark Tarlov wants you to know exactly how much it cost to make his new Willamette Valley Pinot Noir and why it’s priced at $27.45 and not north of $60. A founder of Evening Land Vineyards, and now the proprietor of Chapter 24 Wines and Maison l’Envoyé, Tarlov’s newest project is called Alit. The new brand is sold direct-to-consumer and details both production costs and winery profits. Wine Spectator has the full story.
•Patrón Spirits is releasing a 1-liter limited edition Patrón Silver bottle ahead of the holiday season. The 2016 holiday bottle is inspired by Mexican art deco design and features a black and pewter label and cork closure. The One-Liter Limited Edition Patrón Silver bottle is available for about $60 nationwide. According to Impact Databank, Patrón commands a 70% share of the above-$40 Tequila category in the U.S. and last year rose by 4% to 2.1 million cases (excluding the high-end Roca Patrón offshoot).
•MGP Ingredients has named Andy Mansinne to the newly created position of vice president, brands. Mansinne led Aveníu Brands as president from 2010-2014, and prior to that held executive posts with Brown-Forman and Foster’s Wine Estates (now Treasury Wine Estates). Gus Griffin, MGP’s president and CEO, said the appointment was in line with the spirits supplier’s efforts to develop its own portfolio of premium brands. Last week, MGP announced the acquisition of the George Remus whiskey label, which joins Till American Wheat vodka in its brand lineup.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.