Stoli Group USA Adds Kah Tequila To Lineup

Stoli Group USA is set to enter the Tequila category, adding the Kah Tequila brand to its portfolio. Kah, retailing from around $50 and up, includes Blanco, Reposado, Añejo and Extra Añejo expressions, all of which are 100% agave and packaged in the brand’s decorative skull-shaped bottles. Amber Beverage Group, a subsidiary of Stoli parent SPI Group, took a significant equity stake in Kah producer Fabrica de Tequilas Finos in September.

Kah gives Stoli Group a presence in the fast-rising above-$40 Tequila category, which has grown by 40% over the past five years and is closing in on 3 million cases, according to Impact Databank. The Stoli Group USA portfolio also includes Stolichnaya vodka, Elit vodka, Bayou rum and Achaval-Ferrer and Arinzano wines. —Daniel Marsteller

Tagged : Kah Tequila, spirits, Stoli Group, Stoli Group USA, Tequila

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