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Stoli Group USA Adds Kah Tequila To Lineup

December 20, 2016

Stoli Group USA is set to enter the Tequila category, adding the Kah Tequila brand to its portfolio. Kah, retailing from around $50 and up, includes Blanco, Reposado, Añejo and Extra Añejo expressions, all of which are 100% agave and packaged in the brand’s decorative skull-shaped bottles. Amber Beverage Group, a subsidiary of Stoli parent SPI Group, took a significant equity stake in Kah producer Fabrica de Tequilas Finos in September.

Kah gives Stoli Group a presence in the fast-rising above-$40 Tequila category, which has grown by 40% over the past five years and is closing in on 3 million cases, according to Impact Databank. The Stoli Group USA portfolio also includes Stolichnaya vodka, Elit vodka, Bayou rum and Achaval-Ferrer and Arinzano wines. —Daniel Marsteller

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