News Briefs for January 30, 2017January 30, 2017
•Terlato Wines is adding seven new Burgundy producers to its Cru Selections portfolio of Burgundian Domaines and artisanal wines. The new producers, whose wines range in price from $40 to $500, include Domaine Michel Niellon, Domaine Jean-Louis Chavy, Domaine Lecheneaut, Domaine Pierre Damoy, Domaine Aurélien Verdet, Domaine Vocoret and Domaine Bruno Clavelier. They join the Cru Selections portfolio—generally produced in small quantities and largely allocated to the on-premise—that includes Château de la Tour (Clos Vougeot), Château de Meursault, Château de Marsannay, Domaine Drouhin-Laroze and Domaine Pierre Labet, among others. Terlato Wines also recently bolstered its presence in Napa Valley with the debut of the Maxville Wines brand ($55-$66).
•Brown Forman’s Jack Daniel’s has signed a new multi-year partnership with the National Basketball Association (NBA), becoming the NBA’s official spirits brand. The deal covers a variety of media, hospitality, event and marketing and advertising initiatives across the NBA and WNBA, NBA D-League and USA Basketball leagues. Programming will kick off in mid-February with a two-night Jack Daniel’s House No. 7 event during the NBA’s All-Star 2017 weekend in New Orleans. Jack Daniel’s has existing tie-ups with five individual NBA teams: the Atlanta Hawks, Denver Nuggets, L.A. Clippers, Oklahoma City Thunder and San Antonio Spurs. Last year, Jack Daniel’s grew an estimated 2.4% to nearly 5.2 million cases in the U.S., according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.