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Campari Acquires Fast-Rising Bulldog Gin

February 2, 2017

Italy’s Gruppo Campari has acquired Bulldog Gin for roughly $58 million.

Campari has distributed Bulldog since 2014 through its own network.

Launched in the U.S. in 2007 by entrepreneur and investment banker Anshuman Vohra, Bulldog (roughly $26 a 750-ml.) is currently available in nearly 100 markets around the globe, with a strong concentration in Europe. Bulldog sold around 150,000 cases in total in 2016. The brand’s net sales were around $12 million, up 22% from the previous year.

The deal values the independently-owned Bulldog at approximately 13.6 times the expected CAAP (contribution after advertising and promotion) of about €4 million ($4.3m) in 2017. The closing is expected by mid-February.

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