Beam Suntory Achieves Mid-Single Digit Growth Amid Strong Results In AmericasFebruary 14, 2017
Beam Suntory posted mid-single digit growth in 2016, driven by what parent company Suntory Holdings Ltd. called a strong performance in the Americas region.
Beam Suntory’s U.S. sales also rose by mid-single-digits, propelled by its thriving Bourbon business. Flagship brand Jim Beam enjoyed 9% volume growth to 4.6 million cases in the U.S. in 2016, according to Impact Databank, with both the core offering and its Apple extension achieving impressive gains. Meanwhile, Maker’s Mark advanced by 9.5% to 1.45 million cases. Upscale entries Knob Creek and Basil Hayden’s also made solid progress, with both up by double-digits.
Additionally, Jim Beam and Maker’s Mark were sharply on the rise globally, with respective volume growth of 9.7% and 10.5%.
Sauza was also a growth engine for Beam Suntory. The Tequila brand was up by 7% to 2.2 million cases last year, according to Impact Databank, with the burgeoning Hornitos and Blue offerings accounting for much of the increase.
Sales for Beam Suntory’s Japanese unit—Suntory Spirits Ltd.—rose by 3% in 2016, as Jim Beam, Torys and Chita all delivered significant growth, according to the company.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.