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Exclusive: Winebow Expands Lineup With Most Of Treasury’s Former Burgundy Portfolio

February 21, 2017

The Winebow Group’s Craft + Estate division is set to markedly expand its Burgundy portfolio, agreeing to handle nine brands previously imported by Treasury Chateau & Estate (TC&E). The nine properties include Domaine Pierre Gelin, Domaine Jean Grivot, Domaine Tollot-Beaut, Domaine Xavier Monnot, Domaine Alain Chavy, Domaine Gagnard-Delagrange, Domaine Blain-Gagnard, Domaine Laurent Cognard and Maison Joseph Burrier–Château de Beauregard. The majority of the wines retail from $50–$100 a 750-ml., with the top echelons priced significantly higher.

Craft + Estate, which includes The Winebow Group’s collection of iconic estates and craft spirits and has its own salesforce, will acquire all existing inventory from TC&E. The wineries above join Morey-Saint-Denis property Domaine Michel Magnien et Fils in the Craft + Estate Burgundy range. Liz Matthews, senior vice president of Craft + Estate, described the move as “a unique opportunity and milestone, one that will put us on the map as a sought-after Burgundy importer, much like our position in Bordeaux.”

Treasury Wine Estates gained rights to the Burgundy brands via its $600 million acquisition of the former Diageo Chateau & Estate business in late 2015. Speaking to SND in recent days, TWE chief executive Michael Clarke noted that while the company is bullish on certain import brands gained in the Diageo deal—such as France’s Chateau Minuty, which is riding the rosé trend—it would look to shed others as it continues to streamline its U.S. business. —Daniel Marsteller

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