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Wild Turkey, Aperol Help Spur 2.1% U.S. Sales Rise For Campari’s Fiscal Year

February 28, 2017

Gruppo Campari enjoyed another year of U.S. growth, reporting a 2.1% sales rise for the 12 months ended December 31, 2016. The U.S.—which is now Gruppo Campari’s largest market, with a share of 24.8% of total group sales—was driven by continued progress of its Wild Turkey Bourbon (+1.4%) and Aperol (+42.8%) brands, with positive performances by Campari and Espolòn Tequila also contributing to growth.

Overall, Gruppo Campari’s total sales rose 4.7% organically, to roughly €1.73 billion ($1.83b), for the full-year period. In addition to the U.S., growth markets such as North, Central and Eastern Europe (+11.9%), Asia Pacific (+6%) and Australia (+7.2) helped to offset a relatively stagnant performance in the group’s domestic Italian market (+0.3%).

Meanwhile, Gruppo Campari’s Skyy vodka continued to struggle in most key markets, with organic sales down 1.4%, due primarily to a poor performance by the brand’s flavored Infusions portfolio. —Christina Jelski

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