News Briefs for March 1, 2017March 1, 2017
•Brown-Forman’s Slane Distillery is nearing completion and is set to begin producing Irish whiskey by July 2017. Brown-Forman broke ground on the $50-million project, which is located in Ireland’s Boyne Valley, in late 2015. Slane will mark the first Brown-Forman distillery ever built outside the U.S. The company plans to launch its Slane Irish Whiskey brand in Ireland this April, sourced from existing Irish distilleries. Expansion into the U.S., U.K. and Australia will follow in mid-2017.
•Kentucky’s Limestone Branch Distillery has introduced Minor Case Straight Rye Whiskey, a new straight rye with a sherry cask finish. Bottled at 90 proof, Minor Case Straight Rye is aged for two years and packaged in a flask-inspired bottle with a cork topper. The new expression will be available nationwide, retail priced at around $50 a 750-ml, and joins the Yellowstone Select Kentucky Straight Bourbon and Precinct No 6. whiskey brands in Limestone Branch’s existing portfolio. St. Louis-based Luxco acquired a 50% stake in Limestone Branch Distillery in 2014.
•Wauconda, Illinois-based Small Town Brewery is building off the success of its Not Your Father’s Root Beer hard soda range with the launch of Not Your Mom’s flavored beers. Rolling out this week, the Not Your Mom’s lineup will feature Not Your Mom’s Apple Pie (5.9% abv), Not Your Mom’s Strawberry Rhubarb (5.5% abv) and Not Your Mom’s Iced Tea (5.2% abv). The trio will be available in six packs of 12-ounce bottles (around $11 each), with the Iced Tea entry also offered in 24-ounce individual cans ($2.50 each). In addition to its flagship hard root beer, the Not Your Father’s range includes a ginger ale and cream ale, as well as a higher-abv root beer offering.
•New York-based spirits importer and marketer Davos Brands has named Joen Choe to the role of vice president of marketing. Choe comes to Davos from fitness tech group Tangram Factory, where he most recently served as president. He has also previously served as vice president of marketing and operations for Cooper Spirits and, prior to that, held the role of senior brand manager for Absolut vodka at Pernod Ricard. In his new role, Choe will spearhead marketing and branding initiatives for Davos’ full portfolio, which includes Tyku sake, Sombra mezcal, Astral Tequila and its recently acquired Aviation American gin brand.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Absolut, Astral, Aviation American Gin, Brown-Forman, Cooper Spirits, Davos Brands, Limestone Branch Distillery, Luxco, Minor Case Straight Rye Whiskey, Not Your Father's Root Beer, Not Your Mom’s, Pernod Ricard, Slane Distillery, Small Town Brewery, Sombra, Tangram Factory, Tyku