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News Briefs for March 6, 2017

March 6, 2017

•MillerCoors is extending its Henry’s Hard Soda franchise with the launch of Henry’s Hard Sparkling. Positioned as a lighter, low-carb offering, the new hard sparkling water range features two fruit-flavored expressions: Hard Sparkling Lemon Lime and Hard Sparkling Passion Fruit. Both expressions are 4.2% abv and have less than 95 calories. MillerCoors will be supporting the rollout with a national campaign, comprising TV advertising on networks as well as digital, print media and public relations components. Launched in early 2016, the Henry’s Hard Soda lineup includes Hard Ginger Ale, Hard Orange Soda, Hard Cherry Cola and Hard Grape Soda entries.

•M.S. Walker has added Grand Mayan Tequila to its import stable. Produced in Guadalajara, Mexico, Grand Mayan’s lineup includes Grand Mayan Silver ($70 a 750-ml.), Grand Mayan Ultra Aged ($90) and Grand Mayan Single Barrel ($150). The range joins Mezcales de Leyenda mezcal and the West Cork Distillers and The Pogues Irish whiskey brands, among others, in M.S. Walker’s existing import lineup.

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