News Briefs for April 3, 2017April 3, 2017
•Cîroc has announced a new summer-inspired flavor Summer Colada, a coconut- and pineapple-flavored, 35%-abv vodka. The Diageo brand will celebrate the launch of the limited edition by sponsoring a series of parties at the Coachella music festival (April 14-16and 21-23). Boosted by solid results for its Apple flavor, Cîroc grew 17% to 1.9 million cases in the U.S. last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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