Exclusive news and research on the wine, spirits and beer business

News Briefs for April 10, 2017

April 10, 2017

•Heaven Hill Brands’ Admiral Nelson’s rum will expand this month with the release of Admiral Nelson’s Pineapple Rum. The pineapple-flavored rum is bottled at 35% abv and is the tenth addition to the Admiral Nelson brand, which contains a mix of flavored, spiced and traditional rums. The rum is priced at around $11 a 750-ml. Admiral Nelson’s has seen substantial growth since 2007 and the brand was acquired by Heaven Hill in 2011. In 2016, the brand depleted 851,000 cases, up 0.8%, according to Impact Databank.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :