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Target Launching New Beverage Alcohol Model In The U.S.

April 11, 2017

Minneapolis-based retail giant Target plans to modernize its retail operations this year, with the effort including the launch of new Wine & Beer shops as part of an overall redesign. Under the new concept, Target stores will have a second entrance offering easy access to a Wine & Beer shop, self-checkout lanes, the grocery section and an order pickup counter.

The first Target featuring the redesign will be a new 124,000-square-foot store slated to open in October in Richmond, Texas, 35 miles southwest of Houston. In addition, 40 more stores will receive elements of the redesign in October. Target plans to dramatically grow its beverage alcohol business this year, with expansion into 300 more stores through increased footprints, remodels and new liquor licenses.

In all, Target plans to redesign 500 existing stores over the next three years. The redesign is part of a $7 billion investment that also includes upgrades in digital formats, supply chains and analytics. Customer feedback from the redesign will influence Target’s approach to the 500 additional stores being redesigned through 2019.

Of Target’s 1,806 stores, all in the U.S., there are currently 1,350 selling alcoholic beverages, including spirits in some states. While the Target in Richmond will sell beer and wine, other stores may include spirits sales, depending on state laws.—Kevin Barry

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