Pernod Ricard Extends Its Our/Vodka Project With Launch Of New Infusion KitsApril 26, 2017
In 2010, Pernod Ricard launched a project called Our/Vodka, with the aim of establishing a brand that was both global and local. Founder and CEO Åsa Caap, who previously worked as the innovations director for the Absolut Company, developed the concept in cooperation with Swedish agency Great Works, and its debut came with the opening of Our/Vodka’s first distillery, Our/Berlin, in 2012.
More distilleries have since followed: Our/Detroit opened in August 2014; Our/Seattle (which has since closed) launched in April 2015; Our/Amsterdam debuted in October 2015; and Our/London followed soon after in November 2015. Finally, Our/Los Angeles opened its doors in July 2016, rounding out the international set of Our/Vodka global distilleries. Each of the five current locations produces a maximum of 45,000 nine-liter cases a year.
This month, Our/Vodka is releasing a line of four different vodka infusion kits in the United States: Oak, Citrus, Gin Spices and Tea. Each pack is sold with a 375-ml. bottle of Our/Detroit vodka, and are available online or at Our/Vodka distilleries for a retail price of $23.49. Market Watch has the full story.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.