News Briefs for May 8, 2017May 8, 2017
•Bacardi Ltd.’s Cazadores Tequila brand has unveiled a new ad campaign, titled “Born in Los Altos De Jalisco.” Running across both video and print platforms, the initiative aims to showcase Cazadores’ birthplace of Arandas, Mexico and share local stories from the region. A total of 40 documentary-style videos will be released throughout the summer, with the first—featuring Cazadores brand ambassador Manny Hinojosa—launched earlier this month. Cazadores ($25-$40) rose 9% to 300,000 cases in the U.S. last year, according to Impact Databank.
•Beso Del Sol has added a new rosé sangria to its lineup. Beso Del Sol Pink is an 8.5%-abv sangria made from Tempranillo blended with orange, lemon, peach, mango and cinnamon. The new entry is 74 calories per serving and is available now across the U.S. Beso Del Sol Pink is available in 500-ml. TetraPaks for around $5, 1.5-liter bottles for around $13 and 3-liter boxes for about $20. The newcomer joins white and red sangrias in the Beso Del Sol line.
•Cooper’s Hawk Winery & Restaurants has collaborated with celebrity chef Tyler Florence to produce a new Pinot Noir Rosé for its 27-restaurant chain and 250,000-member wine club. The wine, at 12.5%-abv and with no vintage date, is sourced from Monterey County grapes—85% Pinot Noir and the rest split between Cabernet Franc and Moscato. Production totals 9,000 cases. The retail price is about $23 a 750-ml. Florence, a veteran Food Channel host who has owned several restaurants in the San Francisco market, also blends his own wines under the label Blending Sessions, with the 2013 California Meritage from Sonoma currently selling at $25. Cooper’s Hawk will soon open a new restaurant in the Chicago suburb of St. Charles and plans two more openings by autumn and around six in 2018.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.