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News Briefs for May 9, 2017

May 9, 2017

•Beam Suntory is reportedly preparing to launch a new craft gin developed in collaboration with parent group Suntory Holdings. The new Roku brand will retail at about $35 a 700-ml. in Japan, according to Nikkei Asian Review, with a launch slated for July. Roku gin, which was created to tap mixology trends in both Japan and global markets, is expected to see a wider international rollout looking ahead.

•Till Vodka, owned by contract distiller MGP Ingredients, is planning to roughly double its distribution reach, with entry into Kentucky, Minnesota, Nebraska and Wisconsin expected by July. The new markets will bring Till Vodka’s U.S. footprint to eight states, joining Kansas, Missouri, Indiana and Iowa. Concurrently, the brand has also unveiled an updated package, which now features a frosted bottle, and is adding new 1.75-liter and 50-ml. formats to its existing lineup of 750-ml. and 1-liter sizes. Produced by MGP in Atchison, Kansas, Till Vodka ($25 a 750-ml.) is made with premium Kansas wheat.

•Trinchero Family Estates has made an investment in Napa Valley-based Neyers Vineyards. Financial terms of the deal were undisclosed. Established by Bruce and Barbara Neyers, Neyers Vineyards specializes in small-production wines ($25-$100 a bottle) from Northern California, with a heavy focus on the on-premise and wine club channels. The move follows several recent Napa additions made by Trinchero, including the group’s acquisition of Ziata Wines early last year and its purchase of Mason Cellars in December.

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