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Excelsior Aligns With Young’s In Seven Western States

May 18, 2017

Excelsior Wines, the U.S. joint venture between Concha y Toro and Banfi Vintners, is shaking up its distributor profile in the western U.S., SND has learned. Effective June 1, Excelsior will transition from Southern Glazer’s to Young’s Market Co. in seven states: Alaska, California, Hawaii, Oregon, Utah, Washington and Wyoming.

Excelsior, formed in 2011 and helmed by president Marc Goodrich, includes Concha y Toro’s South American lineup—including Don Melchor, Casillero del Diablo, Frontera and Trivento—as well as Little Black Dress wines from California. The company says several new third-party brands are expected to join the fold this fall. According to Impact Databank, Concha y Toro’s U.S. volume was roughly flat last year at 2.7 million cases. —Daniel Marsteller

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