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News Briefs for May 23, 2017

May 23, 2017

•Coravin Inc. is backing its namesake “Wine Preservation Opener” with a new national TV ad campaign. The pair of 60-second and 120-second spots will run through June 18 on cable and satellite networks, including Bravo, Food Network, Fox News, Hallmark Channel and Lifetime Movie, among others. The ads are targeted toward casual wine drinkers, primarily females. Until now, Coravin has mainly targeted its marketing at the wine connoisseur segment. The Coravin Wine Preservation Opener uses patented technology to allow consumers to pour wine from a bottle without pulling the cork, allowing for by-the-glass pours while preserving the rest of the bottle.

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