Exclusive news and research on the wine, spirits and beer business

News Briefs for June 1, 2017

June 1, 2017

•Campari is gearing up to launch its fifth-annual “Negroni Week,” an international charity initiative focused around the iconic cocktail made with Campari, gin and sweet red vermouth. This year, thousands of bars across 40 countries will take part from June 5-11, donating a portion of the proceeds from each Negroni sold to their choice of 42 charities. Campari will be donating $10,000 to the U.S. charity that receives the top donation amount and $1,500 to each U.S. charity participating in the event. The Campari brand grew 7% to 110,000 cases in the U.S. last year, according to Impact Databank.

•Latitude Beverage has added a White Sangria to its Mija brand. Mija White is made with real lychee, guava, lime and orange juices and white wine. No artificial preservatives or flavors are added. The 9.5%-abv white sangria joins its ready-to-drink red sangria counterpart, Mija Red, in the brand portfolio. Sourced, produced and bottled in New York, Mija White retails at $11.99 a 750-ml. The Mija brand is distributed to 40 states and is also available online. Mija was up 41% to 24,000 cases in the U.S. market last year, according to Impact Databank.

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