News Briefs for June 28, 2017June 28, 2017
•Treasury Wine Estates has announced the launch of intuitive thermographic labels for its New Zealand–based Matua brand. Matua Rosé, which is slated for release later this summer, as well as the 2016 Matua Sauvignon Blanc, will now feature Chill Check labels calibrated to reflect the ideal drinking temperature—45° to 46°F—of each wine. When a bottle is properly chilled, a large snowflake will appear and the label’s Maori symbol will darken, staying this way for up to 45 minutes. Matua (around $12), was up 12% to 350,000 cases in the U.S. last year, according to Impact Databank.
•E.&J. Gallo’s Barefoot brand has added two new entries to its Refresh Spritzer canned wine range. Barefoot Moscato Spritzer and Rosé Spritzer are rolling out nationwide in single-serve 250-ml. cans ($10 a four-pack), joining Barefoot Refresh’s existing Summer Red and Crisp White Spritzer offerings. Barefoot’s Refresh offshoot rose 15% to 1.3 million cases last year, earning Impact “Hot Brand” honors.
•Prestige Beverage Group has extended its Kinky Cocktails range with the launch of Sunshine. A new year-round offering, Sunshine features lemon and mandarin orange flavors and joins the brand’s core Red, Blue and Pink entries. Additionally, Kinky Cocktails is bringing back seasonal label Summer, which is infused with natural coconut, lime and pineapple flavors and will be available through August. Both Sunshine and Summer are priced at $7.99 a six-pack. Concurrent with their launch, Prestige has unveiled new packaging for the full Kinky Cocktails lineup, putting increased emphasis on the brand’s flavor profiles and colorful branding.
•Stillhouse Spirits Co. has brought rapper and producer Gerald “G-Eazy” Gillum onboard as partner and co-creative director. G-Eazy, who has made an undisclosed investment in the company, will work alongside Stillhouse CEO and founder Brad Beckerman. Among his first initiatives will be to support Stillhouse’s launch into the Louisiana market. Stillhouse Spirits is known for its namesake range of clear corn American whiskies (around $16 a 375-ml. can), which includes its Original offering, as well as Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot flavors.
•Rodney Strong Wine Estates has named Anthony Capobianco as vice president, off-premise national accounts, a new role within the company. Most recently Capobianco worked for Crossmark, where he managed strategic development and execution of the national off-premise grocery, wholesaler and drug business for Kimberly-Clark. Previously, he spent nine years in various roles at MillerCoors, and also served as national account director for Treasury Wine Estates.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.