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News Alert: Constellation Paid $60 Million For Napa’s Schrader Cellars

July 6, 2017

Wine Spectator has learned that Constellation Brands paid approximately $60 million when it purchased Napa Valley brand Schrader Cellars last month.

Constellation is the world’s second-largest wine company, selling more than 40 million cases of wine annually in the United States alone, while Schrader produces 2,500 to 4,000 cases a year, depending on the vintage. But Constellation believes Schrader and its collectible Napa Cabernets offer big potential as the company increasingly targets premium wine drinkers.

Wine Spectator has a full report on how Constellation may put Schrader’s good name—and elite mailing list—to work beyond sales of its top cuvées.

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