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News Briefs for July 17, 2017

July 17, 2017

•James Pepper Distilling Co., whose labels include the James E. Pepper 1776 whiskey range, has received a federal permit for its new distillery, which is under construction in downtown Lexington, Kentucky. The facility is slated to onstream this fall and will initially produce over 42,000 proof gallons, with plans for capacity to reach 260,000 proof gallons. The original James E. Pepper distillery was built in 1869 and was mothballed in 1958. The brand was relaunched in 2008 by entrepreneur Amir Peay, who last May unveiled plans for the distillery. The project is being undertaken in partnership with local businesses on a 25-acre site that will feature a museum, a brewery, restaurants, bars, and other amenities. The James E. Pepper range currently features 1776 Rye, 1776 Bourbon, a barrel-proof rye, a Sherry cask finished rye and a 1776 ale.

•Vivify Beverages has launched Itz Spritz, billed as a gluten-free naturally-flavored alternative to malt-based hard seltzers. The 4.2%-abv seltzer is made from a proprietary sugar cane-derived alcohol base. The brand is launching with three flavors: Golden Pear, Cucumber Lime Twist and Elderflower Citrus. Itz Spritz is available in six-packs of 12-ounce cans at a suggested retail price of $10.99 and in 12-pack variety packs at $19.99 in Massachusetts, South Carolina and North Carolina. The brand will soon expand into Georgia as well.

•Napa, California-based Art + Farm Wine has debuted Ginger Loves Company, the first expression in a new line of wine coolers under the winery’s St. Mayhem label. The 14.1%-abv Ginger Loves Company is a Chardonnay-based wine cooler infused with peaches and ground ginger. Retailing at $25 a four-pack of 250-ml. cans, it’s first hitting off-premise outlets throughout California and Colorado. The St. Mayhem portfolio also includes the Sauvignon Blanc–based Hath No Fury and the Merlot-based Wine Geek Breakfast coolers.

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