Craft Brewing and Distilling News for July 28, 2017July 28, 2017
•New York’s Brooklyn Brewery, California’s 21st Amendment Brewery and Colorado’s Funkwerks have partnered to create a nationwide sales and distribution platform. The project will officially launch on January 1, 2018, with 70 shared sales representatives and 90 brand ambassadors spread across 38 states. The partnership means that Brooklyn’s beers will reach Northern California, 21st Amendment’s beers will enter the southeast U.S. and Funkwerks will be distributed in New York, among other new market entries. As part of the venture, Brooklyn has purchased minority stakes in both 21st Amendment and Funkwerks.
•Michigan-based Short’s Brewing Co. has sold a nearly 20% stake to Lagunitas U.S. Holdings, a wholly-owned Heineken subsidiary, for an undisclosed sum. According to a release from Short’s, the partnership will ensure that the brewery is financially viable in the competitive craft beer market while offering opportunities for expansion.
•Denver’s Laws Whiskey House has linked with distributor Breakthru Beverage Group in its home state of Colorado, effective August 1. Previously, Laws Whiskey handled its own Colorado distribution in-house. Breakthru will represent the craft distiller’s portfolio—including its flagship A.D. Laws Four Grain Straight Bourbon, Bottled in Bond Four Grain Straight Bourbon and Bottled in Bond Secale Straight Rye, as well as seasonal offerings—throughout the state. Laws Whiskey, which currently distributes to 12 states, expects to build on its partnership with Breakthru in additional markets.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.