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Brown-Forman’s U.S. Sales Rise 5% In First Quarter

August 30, 2017

Brown-Forman reported an underlying net sales rise of 6% to $723 million for its fiscal first quarter ended in July, with the company’s American whiskey portfolio continuing to make gains. Operating income rose 12% to $244 million. In the U.S., net sales grew 5%, while emerging markets surged a collective 19%. The Jack Daniel’s franchise led global growth, rising 6% for the quarter thanks to advances by Jack Daniel’s Tennessee Whiskey (+4%), Tennessee Honey (+3%) and Tennessee Fire (+14%). Likewise, Brown Forman’s super- and ultra-premium whiskey portfolio—including Woodford Reserve (+16%), Jack Daniel’s Single Barrel and Gentleman Jack—posted double-digit progress. Meanwhile, Finlandia vodka grew sales by 6%, and the el Jimador and Herradura Tequilas were up 13% and 18%, respectively. In the first half of calendar 2017, Jack Daniel’s (excluding flavors) grew 3% in U.S. control states, while Jack’s flavors rose 12% and Gentleman Jack was up 9%. —Christina Jelski

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