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News Briefs for September 19, 2017

September 19, 2017

•The world’s top drinks marketers are banding together on a new effort to set rigorous standards for promoting their brands in the digital marketing space. The chief executives of Diageo, Pernod Ricard, Bacardi, Beam Suntory, Brown-Forman, Anheuser-Busch InBev, Molson Coors, Asahi, Heineken, Carlsberg and Kirin have all committed to setting “robust responsibility standards for digital marketing that take account of the changing landscape and reassure others that we direct our advertising only to those adults who can lawfully buy our products.” The group’s goals include reducing underage drinking, strengthening and expanding marketing codes of practice, providing consumer information and responsible product innovation, reducing drinking and driving, and enlisting the support of retailers to reduce harmful drinking.

•California’s heat wave cooled off just in time for the Sonoma County Wine Auction last Saturday, but the bidding was hotter than ever. The live auction held at La Crema Estate at Saralee’s Vineyard in Windsor pulled in $5.2 million, breaking last year’s record of $4.6 million. The proceeds will go to more than 70 local charities. Wine Spectator has a full recap.

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